Fresh Bedsheet Launch

Launching a new bedsheet collection in January meant competing with post-holiday sale fatigue. Urbanspace needed fresh, clean creatives that felt distinct from the winter campaign.

We designed a 'fresh start' themed campaign with bright, airy visuals that contrast the heavy winter aesthetic. The clean layout and vibrant colors signaled a new season and new collection.

The launch campaign successfully re-engaged dormant customers and drove strong first-week sales for the new collection.