Sheer Digital Printed Curtains

Sheer curtains are difficult to photograph well — the translucency and print details often get lost in digital ads. Urbanspace needed creatives that capture the delicate beauty of the product.

We used natural lighting and close-up photography to showcase the print details and light-filtering properties. The lifestyle context helps customers visualize the product in their own homes.

The sheer curtain campaign achieved the highest save rate of any Urbanspace Instagram ad, indicating strong purchase intent from the audience.