Campaign system / Urban Space / 2026
A Rakhi campaign built like a small world
A six-part gifting story that turns a bedsheet collection into a warm, useful Rakhi present instead of another product tile shouting into the void.
Creative directionCampaign designAI image productionArt direction
01 / Challenge
Make a familiar home-textile product feel emotionally relevant to Rakhi while keeping the product, gifting box and room styling believable across every frame.
02 / Approach
I treated the set as one visual narrative: warm editorial light, a restrained cream-and-maroon system, recurring gift-box cues and copy that progresses from problem to payoff.
03 / Contribution
Concept development, image direction, product-fidelity checks, layout system, copy hierarchy and final multi-format campaign assembly.
